In the Press

• JAC for Dreamweaver Picked by Softlandmark
  Wednesday, January 16, 2002

JustAddCommerce for Dreamweaver, Version 5.0, has been selected in the category " HTML Editors Advanced and Begineers "
by the editorial team at www.softlandmark.com.|

The Editor's Pick gives JAC a 5-star rating. The Software review is Located at: http://www.softlandmark.com/HTMLEditors.htm


• Over $123 Million in Sales by JAC Merchants in 2001!
  Monday, January 14, 2002

  Looking back at the year 2001, one might not anticipate much growth in online business. To the contrary, according to Gartner, online sales in 2001 grossed $42 billion, which is up 44% from the year before.

  With over $123 million in sales through the JAC Transaction Networks in 2001, merchants using JustAddCommerce as their online shopping cart made up .3% of that total $42 billion volume. By contrast, in the year 2000, JAC merchants processed $55.7 million in sales, putting JAC’s growth within that 44% increase in 2001.

  JustAddCommerce, the secured shopping-cart plug in for either FrontPage or Dreamweaver, is the flagship product of Rich Media Technologies, Inc. The growth of JAC merchants and the volume of sales they do continue to increase at a healthy and stable rate. According to Gartner, online sales will likely grow still more in 2002. JAC merchants can also look forward to increased sales and profits.

Online sales are alive and well for JustAddCommerce merchants!



• Does Your Online Store Generate Customer Confidence?
  Monday, January 14, 2002

  It is a well-known fact that the best source of new customers is your current customer base. What makes a new customer shop your online store? Certainly, it has to do with your products, how you market to the public, and your service. But what makes a customer come back to shop your store on a repeat basis? The same three points mentioned above--products, marketing, service--plus the feeling of confidence in your business.

  How do you generate customer confidence? Sometimes the simple answers are the ones we overlook. Here is an important hint for generating customer confidence for your e-commerce store:

  Does your store information appear throughout your web site? When your customer receives his email confirmation of an order, do you include your store name, address, phone, fax and email? Just like a "brick and mortar" store, your online store must be easily identified and recognized by your customer. Personal messages in the email confirmation are the substitute for the face-to-face relationship of a standard retail store.

When you thank the customer for shopping at your online store and include your company contact information, it is like handing your customer a business card. You are affirming your e-commerce store as a tangible business and inviting them to contact you again, whether it concerns questions about your order or inviting them to shop with you again. If they have confidence in your store, they are more likely to refer your store to their friends.

• JAC Offers the "Best of Both Worlds"!
  Wednesday, August 29, 2001

  JustAddCommerce is the ultimate shopping cart software/service that offers you and your customers the “Best of Both Worlds”. Explaining this statement is as simple as A – B – C!

  A. The most common form of shopping cart is the off-the-shelf program. This is software that is added to the merchant's web site to provide the method of taking and processing orders. The important point to remember about this type of shopping cart is that it attaches to the merchant's web site and is also hosted with the merchant's ISP or hosting company. Because the shopping cart is hosted by the ISP, there are often requirements (server-side) that the ISP must have to host the shopping cart with the merchant's web site. There are both advantages and disadvantage to this type of shopping cart. The biggest advantage is probably the ability of the merchant to design his web site with few restrictions, to give his online store a unique look. There may or may not be limitations to the number of products the merchant can display and sell on his web site, depending upon the ISP's requirements and limitations. A big disadvantage is that the ISP hosting the merchant's web site and shopping cart would not have redundant servers, which means that the web site could be off line more often. If the ISP's servers are down, the merchant's online store is not available to the public. The biggest disadvantage, however, is that this type of shopping cart resides on servers shared by hundreds of companies, leaving their customer's information (including credit card information) vulnerable to a multitude of individuals sharing the server network. It is also commonly known that active server pages are most susceptible to hacking and theft of information.

  B. The other form of shopping cart is the type that interfaces or interacts with the merchant's web site but is not hosted on the merchant's ISP's servers-the shopping cart itself is actually hosted on the servers of the shopping cart software company. In the early stages of e-commerce, this type of shopping cart was only developed and offered by larger companies, such as Yahoo! Store, Amazon zShops, bCentral, BigStep, etc. This form of shopping cart is usually developed in more complex computer languages by engineers, rather than programmers. There are advantages and disadvantages to this type of shopping cart. The biggest isadvantage would probably be the fact that most merchants using this type of software/service would have to design their web sites using set templates, thereby making their store look like every other one using the same system. Another disadvantage is that there is often a limit to the number of products a merchant can display and sell on his web site. A big advantage is that because these are generally larger companies, their servers would be redundant so there would be less down time for the merchants sites to be off line. Redundancy may mean simply more servers in the same building to multiple servers in different parts of the country, which is true redundancy. The biggest advantage is that this type of shopping cart resides on Network servers that are dedicated to that purpose and are less susceptible to hacking and loss of information.

  C. JustAddCommerce is a hybrid between these two types of shopping carts, combining the advantages of both systems, offering the "best of both worlds". JAC is closer in design to the second type of shopping cart (b)-those designed by engineers with the shopping cart residing on our Network and not the merchant's ISP. The proprietary JAC Transaction Network was designed by degreed engineers and is a truly redundant system. The advantage that was taken from the first type of shopping cart (a) is the flexibility of designing the web site and online store any way the merchant wants, without requiring the use of templates or placing limitations on the number of products displayed and sold. A very big advantage to the JAC software/service is that the merchant can host his web site with any ISP because there are no requirements for the server side of the ISP.

Shouldn’t you and your customers have the “Best of Both Worlds”? With JustAddCommerce as your secure shopping cart, it is possible.


• JAC Real-Time Compatible with Nova Corp. and Authorize.Net
  Friday, August 24, 2001

  JustAddCommerce Real-Time is compatible with both Nova Corporation and Authorize.Net merchant bank accounts. In fact, as a service to our merchants, Rich Media Technologies, Inc. offers both accounts through our relationships with Nova and Authorize.Net, making it easy and quick to apply. Click on "Applications" at our Real-Time Processing link, and select the account you want. Our rates are very competitive, and our service is tops!

  As a Merchant Service Provider (MSP) for Nova since 2000, we can offer both Internet and Retail accounts through Regions Bank of California. Our engineers developed a proprietary gateway for the Nova accounts, and JAC Real-Time includes an easy-to-use, full virtual terminal. If you have a Nova account through another MSP, such as Costco, you will be compatible with our Nova gateway through the JAC Real-Time software and have access to the built-in virtual terminal.

  As an Independent Contractor (IC) through Authorize.Net, we offer a choice of three types of accounts through Humboldt Bank, with the Express Account processed within 72 hours. The virtual terminal is included in the Authorize.Net account. If you already have an existing Authorize.Net account through another service provider, you can use that account with JAC Real-Time.